I recommend you to contact the company that made Bleach, or owner. Before you even start working on the game. Even if it isnt going to make money. If you don't get permission from the creators of Bleach, then who knows? When you release the game, chances are it's going to be shut down and you'd have to pay a fine of $10,000 for copyright infringement. This is just to help you. You need to be sure about everything when you plan on starting an MMO. Especially a MMO that is based on a show. And plus, not alot of people would really be interested in your project if you don't fill in the details! You just wrote a recruitment thread that anyone can write in 3 seconds. Slow down, add pics, make a story, plan things out, and if you can, take pictures of your current work on the project.
Regards,
AA :]